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March 15, 2004
Stirring the Pot: A Conversation with Gerald Asher

Gerald Asher with Chef Daniel Humm, of Campton Place
An intimate group of SFPFS members and guests gathered on March 15 at
the Campton Place Hotel to meet Gerald Asher, author and longtime wine
correspondent for Gourmet magazine. Asher's books include Vineyard Tales
and Wine Notes. He makes San Francisco and Paris his home.
The evening began with Asher recounting his fortuitous start in the
trade--as a clerk for a small shop in London, where he earned money
while studying English literature at Cambridge. From there, in the
1950s, he had the inspired notion to import barrelled (rather than
bottled) wine from the Continent, then bottle and sell it in London.
After moving to the U.S. in the 1970's, Asher began writing for Gourmet
and still contributes monthly Wine Notes to the magazine. His articles
can be counted on to provide seasoned, steady advice about which wines
to serve with a given menu. While these notes are generally short, they
are full of detail about the wine's provenance and style.
In his talk, Asher shared several observations about what might be
considered a contemporary approach to wine. He reminded the audience to
drink wine, preferably with food, rather than merely taste it. He also
noted that it is distinguished wine, rather than big wine, that will
keep consumers coming back for more.
As part of the evening's Q&A, Asher was asked: If stranded with only
five wines to keep him company,what would he choose? He suggested a
Gosset Champagne, a white wine from Germany's Mosel-Saar region, a
California Pinot Noir, a very dry sherry, and a sweet white Spanish
muscat from the mountains behind Malaga. A distinctive selection for a
distinguished man.
Many, many thanks to Daniel Humm and Campton Place Hotel, Iron Horse
Vineyards and Sole H20 for their generous contributions to the evening.
--Val Cipollone
All Photos courtesy of Mark Mclane Photography




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