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FOOD FIGHT! A Lively Discussion of Today's Most Challenging Food Choices October 22, 2004 | The Commonwealth Club of California | San Francisco  On October 22nd, The San Francisco Professional Food Society hosted FOOD FIGHT: an ambitious, half-day forum that explored the risks and benefits of today's most challenging food claims and policies--and the impact of our food choices globally, nationally and in our neighborhoods. 
 Please click on images to see larger version The comments of the first panel addressed the notion of how information gets communicated to food professionals and the general public. Starting with what "newsworthy" means (according to Beth Weise of USA Today) when it comes to food issues, and moving on to how food gets labeled (mercury in fish, for example, with Janet McDonald of the FDA and Zeke Grader weighing in), and how companies handle a food "crisis" (Rob Hurlbut of Niman Ranch and Bill Layden of Edelman PR). 
  Please click on images to see larger version Over 100 members of the Bay Area food community joined us for this critical discussion of the influence that we, as food professionals, have on the food we eat and sell. Our speakers (see panel descriptions, below) engaged the audience with insight and opinion that challenged some of the assumptions and understandings we have about food systems. 
 Please click on images to see larger version Between panels, attendees had a chance to chat with local organizations who are actively involved in new and creative ways to address a host of food-oriented issues - from getting fresh produce into low-income communities to getting the "sustainable" label added to fish sold in retail markets. 
   Please click on images to see larger version And of course--because it was a Food Society event-- many producers and SFPFS members offered a taste of food that's "making a difference" right now: mass market vs. artisan cheeses from Kim Litwicki of Pacific Cheese...incredible appetizers from Frankie Whitman of Niman Ranch...spiced nuts from Laxmi Hiremath... organic cider from Callie Konno, and much more. 
   Please click on images to see larger version Many thanks to our moderator, Jerry Kay, who lead the charge throughout the afternoon, as well as to our wonderful panelists. And thanks to all our members and their guests who joined us. For those of you who couldn't make it, we look forward to seeing you at the next event. ______________________________ PROGRAM 1:00 Registration and information tables 1:30 Welcome: Sandra Murray, 2004 SFPFS President Jerry Kay, Environmental News Network, Moderator 1:45 Keynote address Anuradha Mittal, The Oakland Institute 2:15 Panel: In what way does your company or organization influence food choices in America today? Panelists: Zeke Grader, Pacific Coast Federation of Fishermen's Alliances Rob Hurlbut, Niman Ranch Bill Layden, Edelman PR Janet McDonald, U.S. Food & Drug Administration Elizabeth Weise, USA Today 3:45 Tasting Break - food, drink and information tables 4:30 Panel 2: What do you see as the most significant food choice Bay Area consumers are making today? Panelists: Brahm Ahmadi, People's Grocery Lisa Capozzi, CUESA Chris Cosentino, Incanto Restaurant Joanne Ikeda, UC Berkeley Nutritional Sciences Carol Ness, San Francisco Chronicle 6:00 Concluding remarks _____________________________ Break Participants Our thanks to the following purveyors and organizations for contributing to our tasting break and information tables. Please take a moment during the break to chat with their representatives and learn more about the innovative contributions each is making to the Bay Area community and beyond. Food & Drink Purveyors: Dagoba Chocolate Feel Good Bakery Fiscalini Cheese Il Fornaio La Tourangelle Laura Chenel Laxmi's Delights Niman Ranch Pacific Cheese Co. Premier Organics-Artisana /Marianna Rhyne Cider Sketch Gelato Sole H20 Torani Flavored Syrups Trinchero Family Estates Wholesome Sweeteners Wolaver's Organic Beer Information Tables: Bread Project California Association of Family Farmers (CAFF) Center for Ecoliteracy Center for Urban Education About Sustainable Agriculture (CUESA) CHEFS Chefs Collaborative Delancey Street Edelman FDA Fleishman Hillard Global Exchange Incanto Restaurant Literacy for Environmental Justice Marine Stewardship Council Niman Ranch Oakland Institute Pacific Coast Federation of Fishermen's Alliances (PCFFA) People's Grocery Rubicon SF Environment Recycling and Composting Program Slow Food Sustainable Fisheries Advocates Thimmakka: Greening Ethnic Restaurant Program UC Berkeley -- Nutritional Sciences UC Cooperative Extension __________________________________ The SFPFS thanks... Our Food Fight Organizers: Kris Balloun/Chair Pam Elder Susan Faigen Sandra Murray Mani Niall Nancy Kux Lisa Lucheta With lots of help from these fearless Food Fighters: John Birdsall Kris Caputo/Fleishman-Hillard Laxmi Hiremath Joyce Jue Maurine Killough Shuna Lydon Mark McLane Christine Mueller Shereen Mahnami/Torme-Lauricella Barbara Oleksiw Jennifer Quermann/Torme-Lauricella Lili Rollins Laura Stec Rigel Stuhmiller Michael Straus Adrienne Weisgerber And many thanks to those helping on the 22nd: Sara Christensen / The Commonwealth Club Bernice Dandridge & Diablo Valley College culinary students SFPFS member volunteers SFPFS gratefully acknowledges the following sponsors for their generous support: [logos] And thanks to our special Food Fight Sponsors Faiza Photography Straus Communications |
List of Recent Events August 2010 Blue Cheese Tasting August 2010 Wine Blending Seminar August 2010 Kendall Farms Crème Fraîche July 2010 Hodo Soy Beanery Tour
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2010
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January 2006
September 19, 2005
June 22, 2005
May 25, 2005
May 18. 2005
April 28, 2005
February 15, 2005
October 22, 2004
July 12, 2004
May 17, 2004 |
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