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Stirring the Pot The History, Dynamics, and Ethics of Luxury Dining September 19, 2005 By Julie Logue-Riordan, CCP ![]() Clark Wolf and Betty Fussell
On September 19, Clark Wolf moderated a
fascinating discussion on The History, Dynamics and Ethics of Luxury
Dining. The influential panel was made up of Betty Fussell, author and
food historian, Michael Bauer, Executive Food and Wine Editor of the
Chronicle, Harvey Steiner, Editor for Wine Spectator, and Niloufer King,
Asian specialist and anthropologist.
Bauer discussed his article The Magnificent
Seven, about seven Bay Area restaurants which are truly at their
pinnacle. “I thought it would be interesting to look at them
back-to-back within a 3 week period. And I thought to make it a more
even playing field I would just review the tasting menu, matched with
wines. This is the pinnacle of what a restaurant does”. For Bauer, the
common denominator for these 4-star restaurants is innovation, which he
equates with haute couture. These restaurants set the bar and influence
all the other restaurants. For example it is now easy to find pizza with
crème fraiche and smoked salmon on it.
Wolf asked Steiner to talk about having a super premium wine next to the least expensive wine on America’s tables. Steiner’s feeling is that it works the same way as having supermarket chicken or a carefully raised free-range chicken. “What makes wine expensive is not necessarily that it is very good, because the cost of making something that is really very good does not even approach what some of these wines actually cost. It is rarity. It is PR, marketing, cachet, perceived rarity. If you can convince everybody that the wine is worth it, then that’s the price it is. It is rarity or perceived rarity which drives the price of wine up.”
King’s experience with luxury was an interesting perspective. She grew up in India. Having spent her childhood in boarding school, food was a constant preoccupation. “And we saw luxury as a can of baked beans after lights out.” Luxury food for her parents was what was not customary for them. “I can remember many party hostesses who had cooks, shopping and cooking daily the fabulous fresh food we all want now, rushing for the can opener to open the tin of peaches to honor a guest. Things like Spam were considered really rather wonderful. So the whole idea of what luxury and desirability means is determined by culture, history and/or economics.” Fussell had an interesting observation about class in America and that is the democratization of desire as a result of the influence of television and credit cards. “We are no longer trying to compete with the Joneses, because thanks to television we now know what it looks like on the other side and we’re keeping up with the Gates’. The same thing happens with food. Now with the credit card you can do it, you can have the $400 meal as a luxury for yourself and yet it may be commonplace for someone like Bill Gates.”
Steiner feels that in our food world, class is determined
by what you know. “It’s how much you learned about the food, whether you
can look at a wine list and talk about where the wine came from or what
score Robert Parker or Wine Spectator gave it. The idea of the food snob
is being the one who thinks he knows more than the next guy is beginning
to fade. I sense that and hope it is true.”
Wolf asked Steiner about the resurgence of
table side cooking which until recently had been on the decline. Steiner
pointed out that tableside cooking is what luxury dining was all about
at one point. “When nouvelle cuisine arrived it wasn’t about very little
food on a very large plate, it was about taking the show back to the
kitchen and giving control back to the chef”. According to Steiner that
was a sea change when nouvelle cuisine became luxury as opposed to
having a guy in a tuxedo cook for you.
Photos courtesy Larry at
A la Carte Digital
Studios |
List of Recent Events August 2008 Coffee Cupping June 2008 Honey Tasting SIG June 2008 Food Writing Book Club SIG June 2008 Digs Bistro June 2008 Sauvignon Blanc Showdown May 2008 A Visit to Careme 350 May 2008 Cooking Teachers SIG May 2008 San Mateo Members Meet May 2008 South Bay Members Connect April 2008 Wine SIG takes a Beaujolais Cruise April 2008 Demystifying the Food/Wine Dilemma March 2008 Pasta tasting
March 2008
February 2008
June 2007
June 2007
January 2007
January 2006
September 19, 2005
June 22, 2005
May 25, 2005
May 18. 2005
April 28, 2005
February 15, 2005
October 22, 2004
July 12, 2004
May 17, 2004 |
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